How to Sell Your House in a Buyer's Market

How to Sell Your House in a Buyer’s Market

The housing market constantly fluctuates between being a seller’s market and a buyer’s market. In a buyer’s market, standing out and being strategic is key. Here’s how to make your home irresistible to potential buyers.

Stand Out From The Crowd

To stand out in the marketplace, turn any unique features of your property into major selling points. What makes your property different? Highlight these unique features in your online property descriptions and keywords (e.g., pool, solar panels, large block, DA approval).

Over 80% of buyers now use the internet as their first point of call for researching property. So, get your description, photos, and keywords just right.

Know The Comps

Research other homes for sale in your local area that are similar to yours. See what they have to offer. Find a list of comparable sales and talk to your agent about their local area knowledge. This will help you get your pricing right.

Having a good agent will help you take the emotion out of pricing your property. When there is low demand and high supply in the property market, you have to be smarter with your marketing and realistic with your price. The last thing you want to do in a buyer’s market is overprice your home.

Stage Your Home

Most real estate agents agree that staging a home affects a buyer's perception of the property and helps them imagine how they would live in the home they are viewing. The better your property looks and feels, the more money you are likely to get and the faster it will sell. Hiring professionals will give you the best results.

Harness the Power of Social Media

Leverage social media by tagging the location, and the neighbourhood, and using a combination of other keywords that may attract potential buyers. Social media can significantly extend the reach of your property listing.

Be Flexible

Flexibility with negotiations and how your home is sold can be a major advantage. Auctions can reduce the days on market and create a competitive environment, often leading to better prices for properties. Also, be open to private sales and accepting expressions of interest prior to the auction.

Being flexible with your settlement terms, if possible, can attract more potential buyers and make your property easier to buy.

Keep Negotiating

If you get offers that don't meet your requirements, keep the lines of communication and negotiation open. These offers may well end up negotiating up to meet you with an offer that can work for you.

Sell Before You Buy

Selling before you buy can reduce your stress and give you plenty of time to sell your house at an acceptable price. Check out our separate article for more details on selling and buying at the same time.

Welcome Home

At JKL, we’re here to support you through every step of your selling journey, especially in a buyer’s market. Our experienced team is dedicated to helping you stand out, get the best price, and make the process as smooth as possible.

Experience our JKL real estate family. We’ll put the welcome mat out for you!