Make your Rental Property Listing Stand Out

Make Your Rental Property Listing Stand Out

Hey there! At JKL Real Estate, we understand that as a landlord, you want to attract quality, long-term tenants to your investment property. With many options available to prospective renters, your property needs to stand out. Here’s how you can make your rental property listing shine.

Make Sure Your Online Listing is Compelling

Most tenants start their search online, so your listing needs to be top-notch. A compelling online presence can make or break your chances of securing a viewing. Here’s how to craft a standout listing:

• Be Descriptive: Paint a vivid picture of what it’s like to live in your home. Be specific about features and details that might not be apparent from photos alone.
• Tell a Story: Instead of just listing features, describe their benefits. For example, don’t just say it has a deck; say it has a large covered deck perfect for entertaining.
• Use Brand Names: Mention brand names for appliances to convey quality.
• Highlight Finishes and Upgrades: Be specific about details like hardwood flooring or granite countertops.
• Include Neighborhood Features: Mention nearby walking trails, parks, local attractions, shops, restaurants, and amenities.
• Avoid Overused Words: Skip clichés like stunning or immaculate. Use unique descriptions to set realistic expectations.
• Create Visual Images: Use storytelling to help prospective tenants visualize themselves living in the space.
• Highlight Location Strengths: Emphasize the property’s proximity to good schools, safe neighbourhoods, short commutes, and local amenities.

Professional Photographs

First impressions count. Great photos are your first opportunity to attract interested renters. Here’s how to make them work for you:

• Professional Quality: Hire a professional photographer to capture your property in the best light.
• Ample Shots: Use as many photos as possible to showcase the property.
• Highlight the Best Features: Display the most attractive photos first.
• Walkthrough Style: Order your images to follow the flow of the house and add short descriptive labels.

Maximize Exposure

Ensuring your property is visible to as many potential tenants as possible is crucial. Here’s how to do it:

• List on All Rental Portals: The more exposure, the better.
• Social Media: Have your property manager share the listing on their social media platforms and the agent’s website.
• For Lease Sign: Place a sign outside the property with a QR code and weblink to the online listing.

Utilize Your Property Manager’s Expertise

Leverage the experience and local market knowledge of your property manager to create an effective marketing campaign. Their insights can help get your home rented as soon as possible.

Welcome to the JKL Family

At JKL Real Estate, we’re here to help you feel at home in the world of real estate. Whether you're buying your first home or refinancing, our family-oriented approach ensures you have the support and expertise you need. Welcome to the JKL family, where your home buying journey is our top priority.

Experience the JKL Real Estate Difference. Welcome Home.